Since 1975, Seafolly has been at the epicenter of Australia's beach lifestyle and has quickly grown into one of the most recognized swimwear and beach lifestyle brands worldwide. Inspired by endless summer days, the Seafolly collection of swimsuits, cover ups, sports goggles and accessories radiates the warmth of Australian beach lifestyle. Soak the light-filled days with prints and colors that illuminate the skin. Shine in new Seafolly swimsuits in mid-summer or beat the heat in our water-loving active pieces. It's time to switch to the sun. It's time to shine in Seafolly. Seafolly is proud to be a member of the Ethical Trading Initiative (ETI).